Not Essential?’ – How BWAI Fought for the Industry That Others Forgot
During the pandemic, industries like IT, manufacturing, and e-commerce were given immediate relief and reopening plans. But the beauty and wellness industry? Completely ignored.
During the pandemic, industries like IT, manufacturing, and e-commerce were given immediate relief and reopening plans. But the beauty and wellness industry? Completely ignored.
No government support.
No financial aid.
No clarity on reopening.
BWAI said ‘ENOUGH.’
We forced policymakers to listen.
We proved that salons, spas, and wellness centers were NOT a luxury, but a necessity.
We changed the conversation—making beauty & wellness an industry that matters.
Imagine if BWAI hadn’t fought.
Would salons and spas still be shut?
Would professionals still be struggling for work?
Would the industry still be invisible to the government?
BWAI changed the game. And we will never stop fighting for the industry’s future.
Join BWAI and be part of a force that never backs down.
